Social Cognition attempts to explain the most fundamental of questions. lt looks at why other people are not simply ''objects'' to be perceived and how the social world provides dramatic and complex perspectives on the Self and Others. The subtitle of this book ''From Brains to Culture'' reflects the journey that social cognition has been on since it first emerged as a dynamic and forward-looking field of research within social psychology. Structured in four clear parts, challenging and rigorous,yet strikingly accessible, this book is essential reading for all students of social psychology from undergraduate to post-graduate and beyond.
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