Le marketing des bibliothèques à l'heure du changement et de la mondialisation : Adapting marketing to libraries in a changing and world-wide environment - Papers presented at the 63rd IFLA Conference, Copenhagen, September 1997 eBook

Galabria.be Le marketing des bibliothèques à l'heure du changement et de la mondialisation : Adapting marketing to libraries in a changing and world-wide environment - Papers presented at the 63rd IFLA Conference, Copenhagen, September 1997 Image
APPLICATION OF MARKETING TECHNIQUES AMONG LIBRARIESHow librarians apply marketing - as seen from the desk of the library managerMarketing and swedish libraries: about the situation today and the importance of visible librariansLes réticences des professionnels de bibliothèque au marketingLobby for libraries: putting marketing principles to work !ADAPTING MARKETING TO PARTICULAR CONTEXTSDe l'adaptation du marketing dans les services et systèmes d'information en Afrique francophoneMarketing or public relations: a strategic choice for lithuanian librariesMarketing of libraries and information centers in China: a case study
INFORMATION
DATE DE PUBLICATION 2000-Jan-01
ISBN 9783598218118
AUTEUR Réjean Savard
TAILLE DU FICHIER 5,53 MB

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Adapting Marketing to Libraries in a Changing and World-Wide Environment / Le Marketing Des Biblioth ques l'Heure Du Changement Et de la Mondialisation...

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